Sunday, May 17, 2015

Musical Monday - How to Promote Your Choir with NO Budget

Image result for clip art fireworksHere in Canada we are celebrating Victoria Day this weekend.  We have lots of fireworks going off as I write just outside my window.  Celebrating happens both Sunday & Monday. Yahoo.  

When we belong to a choir one thing we need to do is celebrate that choir everywhere we go.  Even in a choir with a closed membership, you need singers in the wings and you definitely need people to fill your audience when you sing.  So how do we celebrate our choirs and keep the message before people that we would love to have them join us either as audience or members?  I have some ideas that we have used with our choir and I bet you have some that you use too.  We would love you to share them with us.

1. Do good - Offer to sing for a fund raiser.  Whatever is happening in the world or in your community, there are many opportunities for fund raising.  We have sung for the Tsunami relief, Relay for Life for the Canadian Cancer Society, the Red Cross and others.  We got dates for concerts from two and garnered new members from others.  Our goal is to provide song, service and fun with our music.  While doing just that, we can promote our choir and tell others that we are available to sing as well as looking for new members.

2. Free print & radio advertising - Every community has a free paper or two that invite you to advertise.  Our local radio station also invites community groups with no budget for advertising to get their activities promoted on the air.  In a large choir, you may need one or two people who's job it is to find these opportunities and write up the articles.  Keep eyes and ears open for these opportunities and stay in the forefront of your community.

3. Business cards - In this day of easy desktop printing, it is simple to have business cards with your logo and contact information readily available to all.  The more they are passed along, the better you will be known.  Make certain to put on them whether you have ticketed events and the approximate dates and cost.  If you are available to be booked for events have that on the back for sure.  Having your name and contact information in as many hands as possible can never go wrong.

4. Posters - When you are singing for an event or serving snacks at the theatre or at the fire hall for Canada Day, have posters up that reflect what you have on your business cards.  I know that social media is very important and we talked about that some time ago, but nothing beats the immediacy of big letters saying what you need people to know.  If appropriate, a short recording of some of your songs would be helpful. We have posters made up that go up as needed.

No matter what you need to always be promoting your choir.  Talk to people, hand out your business cards as you talk and be excited to share the information.  Whether you sell tickets or provide concerts for donations or for free, you need people to know about you.  Be the very best salesperson ever and tell everyone.  Share your passion.  You never know, it may be the difference maker for a full house and/or choir.  Above all else, have fun!!

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