Oh my goodness. Who told the younger ladies that talking in the back of your throat with that "growly" voice was sexy. Oh the damage you are doing. Those of us who have choirs, or teach music in schools etc. have the opportunity to share this information with our young people especially. Correct sound production and breathing will help them no matter what they do in life. Speaking and singing require a correct use of the voice. This constant strain placed by this current trend is dangerous. This is a great video to point out exactly what is meant by "vocal fry" and why we shouldn't be doing it or allowing it. Go forth and create GREAT sound correctly!!!!!!